From 0 to $10K/Month: The Complete Playbook

This isn't theory – it's the documented path of creators who went from zero to $10,000 monthly revenue on Selgora. Every strategy, every milestone, every lesson learned. Follow this playbook and join them.

The $10K Reality Check

First, let's be honest about what $10K/month means:

What It Is:

• 20 students at $497/month
• 100 students at $97/month
• 200 members at $47/month
• Various combinations thereof

What It Requires:

• 3-6 months of focused effort
• One great product/service
• 1000-5000 email subscribers
• Consistent marketing
• Basic systems

What It Doesn't Require:

• Huge following
• Perfect everything
• Complex funnels
• Large team
• Years of experience

Month 1: Foundation ($0)

Week 1-2: Validation

Sarah's Story: "I spent two weeks in Facebook groups asking what people struggled with in social media marketing. Found 50 people wanting the same solution."

Action Steps:

1. Join 5-10 groups in your niche
2. Ask: "What's your biggest challenge with [topic]?"
3. Document every response
4. Look for patterns
5. Validate with 20+ similar responses

Milestone: Problem validated with evidence

Week 3-4: MVP Creation

Mike's Approach: "I created a 5-module course outline, recorded just Module 1, and started selling the full course while creating the rest."

Course Structure:

• Module 1: Quick win (fully complete)
• Module 2-5: Outlined with bullets
• Promise delivery within 30 days
• Price at 50% of final

Tools Used:

• Loom for videos
• Google Docs for worksheets
• Canva for slides
• Selgora for hosting

Milestone: First module complete, sales page live

Month 2: First Sales ($500-2,000)

Week 5-6: Beta Launch

Lisa's Results: "Sold 8 beta spots at $97 each in my first week. Just emailed my list of 200 people."

Beta Offer Script:

Subject: Want to be my founding student?

I'm creating [solution to validated problem].

Looking for 10 beta students who want:
- [Outcome 1]
- [Outcome 2]
- [Outcome 3]

Beta price: $97 (will be $497)

Requirements:
- Start next Monday
- Provide feedback
- Share your results

Interested? Reply with "YES"

Conversion Math:

• 200 email list
• 20% open rate = 40 opens
• 25% click rate = 10 clicks
• 30% conversion = 3 sales
• Goal: 10 beta students

Week 7-8: Delivery and Feedback

Tom's Process: "Taught live every week, recorded it, turned recordings into the course. Students loved the personal touch."

Delivery Strategy:

• Monday: New module released
• Wednesday: Live Q&A call
• Friday: Implementation check-in
• Continuous: Slack/community support

Feedback Collection:

• Weekly surveys
• 1-on-1 calls with strugglers
• Success story documentation
• Testimonial requests

Milestone: First testimonials and case studies

Month 3: Momentum ($2,000-5,000)

Week 9-10: Public Launch

Maria's Launch: "Used beta feedback to improve everything. Launched at full price with 5 amazing testimonials. Made $3,400 in one week."

Launch Assets:

• 5-7 beta testimonials
• 3 case studies
• Improved sales page
• 5-email launch sequence
• Social proof screenshots

Launch Week Schedule:

• Monday: Doors open email
• Tuesday: Success story email
• Thursday: FAQ email
• Saturday: Last chance email
• Sunday: Doors closing email

Week 11-12: Optimization

David's Tweaks: "Changed my headline based on beta feedback. Conversion rate went from 2% to 5% overnight."

What to Test:

• Headlines (biggest impact)
• Price points
• Guarantee terms
• Bonus offers
• Email subject lines

Milestone: Consistent weekly sales

Month 4: Systems ($5,000-7,000)

Week 13-14: Automation

Jessica's System: "Automated everything. Now students enroll, get onboarded, and start learning without me lifting a finger."

Automation Checklist:

• Welcome email sequence
• Course drip schedule
• Payment processing
• Student onboarding
• FAQ responses
• Testimonial requests
• Upsell sequences

Week 15-16: Traffic Systems

Carlos's Strategy: "Started running Facebook ads to my free guide. Built list by 100 people/week, converting 5% to paid."

Paid Traffic Formula:

• Free guide ad → $5/lead
• 100 leads/week = $500
• 5% conversion = 5 sales
• 5 sales × $297 = $1,485
• ROI: 3:1

Organic Traffic:

• Guest posting (2/month)
• Podcast interviews (4/month)
• YouTube videos (1/week)
• Social media (daily)

Milestone: Predictable lead flow

Month 5: Scale ($7,000-10,000)

Week 17-18: Product Expansion

Amanda's Ladder: "Added a $47 mini-course as entry point and $997 implementation program as upsell. Revenue doubled."

Product Stack:

• $47: Mini-course (tripwire)
• $297: Core course (main offer)
• $997: Done-with-you program
• $97/month: Community membership

Ascension Flow:

1. Free guide → Email list
2. $47 offer → Buyer list
3. $297 upsell → Core students
4. $997 backend → Premium clients
5. $97/month → Recurring revenue

Week 19-20: Optimization

Steve's Focus: "Spent two weeks only on conversion optimization. Same traffic, 40% more revenue."

Optimization Priority:

1. Email open rates
2. Click-through rates
3. Sales page conversion
4. Cart abandonment
5. Student success rates

Milestone: $10K month achieved

Month 6: Sustainability ($10,000+)

Week 21-22: Team Building

Rachel's First Hire: "Hired a VA for $500/month. Freed up 20 hours. Used that time to create new product that makes $2,000/month."

First Hires Priority:

1. Customer support VA
2. Content editor
3. Social media manager
4. Tech support
5. Ad manager

Week 23-24: Retention Focus

Brian's Retention: "Switched focus from acquisition to retention. Monthly revenue became predictable."

Retention Strategies:

• Monthly community calls
• Surprise bonuses
• Success celebrations
• Continuous content updates
• Loyalty rewards

Milestone: Sustainable $10K+ months

The Numbers Behind $10K

Revenue Breakdown Examples

Example 1: Course Focus

• Core course: 25 sales × $297 = $7,425
• Mini course: 50 sales × $47 = $2,350
• Affiliate commissions: $500
• Total: $10,275

Example 2: Membership Focus

• 220 members × $47 = $10,340
• Churn rate: 5%/month
• Need: 11 new members/month
• Total: $10,340

Example 3: High-Ticket Focus

• Group coaching: 8 clients × $997 = $7,976
• Workshop: 15 sales × $197 = $2,955
• Total: $10,931

Cost Structure

Typical Monthly Expenses:

• Selgora platform: $97
• Email marketing: $97
• Zoom/streaming: $50
• Design tools: $30
• Facebook ads: $500
• VA/support: $500
• Misc tools: $200
• Total: ~$1,474

Profit Margin: 85% Net Profit: $8,526/month

Common Mistakes to Avoid

Mistake 1: Perfectionism

Wrong: Spending 6 months creating perfect course Right: Launch beta in 30 days, improve based on feedback

Mistake 2: No Validation

Wrong: Building what you think people want Right: Asking directly and building that

Mistake 3: Underpricing

Wrong: Charging $27 thinking it's easier to sell Right: Charging real value, attracting serious students

Mistake 4: Solo Hero

Wrong: Trying to do everything alone Right: Getting help early, focusing on strengths

Mistake 5: One Channel

Wrong: Only relying on organic social media Right: Diversifying traffic sources

Your 90-Day Sprint

Days 1-30: Foundation

□ Validate problem (Week 1) □ Create MVP (Week 2) □ Build landing page (Week 3) □ Launch beta (Week 4)

Days 31-60: Revenue

□ Deliver beta (Week 5-6) □ Collect testimonials (Week 7) □ Public launch (Week 8)

Days 61-90: Scale

□ Add automation (Week 9) □ Start paid traffic (Week 10) □ Optimize conversions (Week 11) □ Plan expansion (Week 12)

Success Accelerators

The Daily Five

Every day, no matter what:

1. Create one piece of content
2. Engage with 10 prospects
3. Send one email
4. Improve one thing
5. Track key metrics

The Weekly Review

Every Sunday, 1 hour:

• Revenue vs. goal
• Conversion metrics
• Customer feedback
• Next week's priorities
• Celebration wins

The Monthly Planning

First day of month:

• Financial review
• Strategy adjustment
• Team check-in
• Product roadmap
• Growth experiments

Real Creator Timelines

Sarah (Social Media):

• Month 1: $0
• Month 2: $776
• Month 3: $2,400
• Month 4: $5,500
• Month 5: $8,900
• Month 6: $11,200

Mike (Coding):

• Month 1: $0
• Month 2: $1,200
• Month 3: $3,800
• Month 4: $6,200
• Month 5: $9,500
• Month 6: $14,000

Lisa (Fitness):

• Month 1: $0
• Month 2: $500
• Month 3: $1,900
• Month 4: $4,200
• Month 5: $7,800
• Month 6: $10,500

Your Success Indicators

You're on track if:

• Week 2: Problem validated
• Week 4: First sale made
• Week 8: 10+ customers
• Week 12: $2,500+ revenue
• Week 16: Systems running
• Week 20: $5,000+ revenue
• Week 24: $10,000 achieved

The Mindset Difference

$0 Mindset: "I hope this works" $10K Mindset: "I'll make this work"

$0 Focus: Perfect product $10K Focus: Customer results

$0 Activity: Random tactics $10K Activity: Systematic execution

$0 Metric: Likes and follows $10K Metric: Revenue and retention

Your Next 24 Hours

Stop reading. Start doing:

1. Hour 1: Choose your niche
2. Hour 2-4: Join 5 groups, start asking questions
3. Hour 5-8: Create simple outline
4. Hour 9-12: Build basic landing page
5. Hour 13-16: Write 5 emails
6. Hour 17-20: Set up Selgora account
7. Hour 21-24: Launch beta to any existing audience

Remember This

$10K/month isn't a dream – it's a system. Hundreds of creators have followed this exact playbook. They're not special. They're not lucky. They just started.

The difference between those making $10K/month and those making $0 is simple: The $10K creators launched something imperfect and improved it. The $0 creators are still planning.

Your knowledge can change lives and build wealth. But only if you share it.

The playbook is proven. The path is clear. The only question is: Will you follow it?

Your first student is waiting. Your $10K month is 90-180 days away.

Start. Today. Now!