Numbers That Actually Matter (Not Vanity Metrics!) 📊
Stop staring at follower counts and start tracking what really moves your business forward. Today, you're going to become a data-driven creator who makes decisions based on facts, not feelings.
Don't worry - I'm not going to turn you into a spreadsheet nerd. Just someone who knows exactly what's working, what's not, and where to focus next. Let's dive in!
The Only 5 Metrics That Really Matter
💰 Revenue Per Member
Total revenue ÷ Total members = How much each member is worth
Why it matters: Tells you if you should focus on getting MORE members or making CURRENT members more valuable.
🔄 Conversion Rate
Buyers ÷ Visitors × 100 = Percentage who buy
Why it matters: A 1% to 2% conversion rate doubles your revenue without more traffic!
📈 Monthly Recurring Revenue (MRR)
Predictable income from subscriptions
Why it matters: This is your "sleep well at night" money. Predictable = sustainable.
😊 Completion Rate
Students who finish ÷ Students who start
Why it matters: Completed courses = Happy customers = Testimonials = More sales!
🔁 Churn Rate
Members who leave ÷ Total members
Why it matters: It's 5x cheaper to keep a customer than get a new one. Low churn = growth!
Step 1: Access Your Analytics Dashboard
From your Selgora dashboard, click Analytics in the left sidebar. This is your command center for understanding your business!
Step 2: Set Up Your Key Performance Indicators (KPIs)
Daily Numbers to Check (30 seconds)
- Yesterday's revenue: Are you on track for your monthly goal?
- New sign-ups: Is your audience growing?
- Active users: Are people actually using what they bought?
Weekly Deep Dive (10 minutes)
- Top performing content: What lessons are most watched/completed?
- Traffic sources: Where are your best customers coming from?
- Email performance: Which subjects get opened? Which links get clicked?
- Conversion funnel: Where are people dropping off?
Monthly Strategy Session (30 minutes)
- Revenue trends: Growing, flat, or declining? Why?
- Customer lifetime value: How much is each customer worth over time?
- Product performance: Which offers are winners? Which need work?
- Refund analysis: Why are people asking for refunds?
Step 3: Understanding Your Funnel Analytics
Your Funnel Breakdown:
- Visitors → Email Subscribers: Aim for 2-5% conversion
- Email Subscribers → Buyers: Aim for 1-3% conversion
- First-time Buyers → Repeat Buyers: Aim for 20-30% conversion
If any stage is below target, that's where to focus your energy!
Step 4: Track Your Content Performance
Lesson Analytics Tell You:
- Watch time: Do people complete videos or drop off?
- Engagement points: Where do people rewatch or skip?
- Completion rates: Which lessons are roadblocks?
- Time to complete: Is your course pacing right?
Pro Tip: If a lesson has low completion, it might be too long, too hard, or unclear. This is gold for improving your content!
Step 5: Email Marketing Metrics
What Good Looks Like:
- Open rate: 20-30% (higher for engaged lists)
- Click rate: 2-5% (higher for offers)
- Unsubscribe rate: Under 0.5% per email
- Conversion rate: 1-3% for sales emails
Red flags: Opens under 15%, clicks under 1%, unsubscribes over 1%
Step 6: Revenue Analytics Deep Dive
Questions to Answer Monthly:
- What's my average order value? Can I increase it with bundles?
- What's my best traffic source? Should I double down there?
- When do people buy? Should I time launches differently?
- What's my refund rate? Is something wrong with delivery?
- What's my profit margin? After platform fees and costs?
Step 7: Create Your Analytics Routine
The 5-Minute Daily Check:
- Revenue (compared to yesterday)
- New subscribers
- Any refund requests?
- Top traffic source
- One number that surprised you
Do this with your morning coffee. It becomes addictive (in a good way)!
Using Data to Make Decisions
If Open Rates Are Low:
- Test different subject lines
- Change send times
- Clean your list of inactive subscribers
- Make subject lines more personal/urgent
If Conversion Rates Are Low:
- Improve your sales page copy
- Add more social proof
- Create urgency or scarcity
- Lower the price or payment plan
- Address objections more clearly
If Completion Rates Are Low:
- Make lessons shorter
- Add quick wins early
- Improve unclear sections
- Add more support or community
- Create accountability systems
Advanced Analytics (Once You're Comfortable)
- Cohort analysis: Track groups of customers over time
- A/B testing: Test two versions to see what works better
- Attribution modeling: Understand the full customer journey
- Predictive analytics: Forecast future revenue and growth
- Segmentation: Different metrics for different customer types
Your Analytics Cheat Sheet
Quick Health Check:
- ✅ MRR growing month-over-month
- ✅ Email list growing weekly
- ✅ Conversion rate above 1%
- ✅ Refund rate below 5%
- ✅ Course completion above 30%
- ✅ Churn rate below 10% monthly
Hit 4+ of these? You're doing great! Less than 3? Time to focus!
Common Analytics Mistakes
- ❌ Checking stats hourly (daily is enough!)
- ❌ Focusing on vanity metrics (followers, likes)
- ❌ Not acting on the data you collect
- ❌ Comparing yourself to others (only compete with yesterday's you)
- ❌ Analysis paralysis (pick 5 metrics and ignore the rest)